Over the past few weeks, a survey revealed that the popularity of cannabis among American adults has reached an all-time high. Not only this, but there is every indication that its popularity will only continue to grow over the years to come.

According to the results of the study, around 45% of adults have now tried cannabis at least once. In addition, the number of adults using cannabis on a regular basis has also been growing like never before.

The question being – why? Why is it that seemingly all of a sudden, the American public has gone about something of a radical attitude adjustment as far as cannabis is concerned? And can we expect the rest of the world to follow suit?

The Death of Propaganda

For the most part, this extraordinary growth in the popularity of cannabis can be attributed to the downfall of propaganda. Or at least, the way in which perceptions of propaganda have changed as far as the average American adult is concerned. What makes today’s general public different – particularly younger millennial audiences – is the fact that scare tactics simply do not work. We live in an age where telling people what to do and attempting to scare them straight simply doesn’t work.

Back in the 60s and 70s, the American government was no less than shameless with its approach to pot propaganda. Despite there being absolutely zero evidence to support such claims, they nonetheless warned the public that cannabis was both dangerous and potentially deadly. Not to mention, comprehensively addictive and linked with the use of harder drugs like heroin.

A Sense of Rebelliousness

These days, everybody knows that this always was and always will be complete BS. Which in turn means that most people use their own common sense and judgment to make their own minds up about cannabis in general. Not only this, but there’s also a certain amount of inevitable rebelliousness, which the government really only has itself to blame for.

It’s a similar scenario to that of when prohibition came to an end. For a period of time at least, even those who had absolutely no prior interest in consuming alcohol suddenly found themselves doing so, just to make a point. It was and is a case of celebrating the kinds of freedoms you can’t help but feel you should have been granted all along.

As far as millennials are concerned, attitudes and legislation of the past are inconsequential. After all, it’s not as if they were around to see them, anyway.  Nevertheless, it’s a very different story for a lot of older adults. Those who found themselves being bombarded with messages regarding the horrors of cannabis consumption a few decades ago now find themselves being told that they were lied to: and for no justifiable reason whatsoever. In turn, it’s hardly surprising that for many, giving cannabis a try is something that happens instinctively.

Even if only to find out what it was they may have been missing out on, all that time ago.

The Medical Movement

Of course, the fact that more people are self-medicating with various cannabis products than ever before is making a huge difference in terms of consumption rates. These days, it is the norm to question the effectiveness and safety of conventional drugs and treatments, given the availability of all-natural alternatives.

So when all of the above is taken into account, it’s largely a given that the popularity of cannabis will continue to grow over the coming years. As for whether the same will happen elsewhere…well, we can only hope!

Posted in: Grow Your Own